If the marketing for a product refers to solving a problem for a large category of people, it is claiming to have created a Systemic Solution to a problem. If it claims to solve a problem for a group of people under specific circumstances, it has created a Situation Solution. If it solves the problem […]
Adapting the 4Cs of Marketing – Erik Kondo
The 4Cs of Marketing as originated by Robert F. Lauterborn were designed to create consumer centric marketing plans for companies selling products and services to the general public. The overall concept is that the marketing plans must arise from the understanding of the needs of the consumer which incorporates not only what the consumer wants, […]
Increasing Your Chances of a Successful Venture through the Use of Inclusion – David Estrada
By understanding the value of creating a diverse workforce, entrepreneurs and employers can benefit from varied perspectives and viewpoints on how to confront business challenges, thus achieving the best odds of success. Since disability is a natural part of diversity, businesses will benefit from taking steps to ensure that people with disabilities are included and […]
The Key to Succeeding on Planet Adaptive – Erik Kondo
The factors that create economic success for businesses for the able-bodied population do not necessarily apply to the Adaptive Community. These factors can be thought of as creating an alien ecosystem. Let’s call this ecosystem Planet Adaptive. On Planet Adaptive there exists an 800 lb. gorilla, named Igor, A.K.A. the insurance industry combined with governmental […]
Common Five Fatal Flaws of Designers for the Adaptive Community – Erik Kondo
The Five Fatal Flaws refer to able-bodied designers innovating products for the Adaptive Community. But these flaws are not exclusive to able-bodied designers. Having a disability doesn’t guarantee that you will not make some or all of the same mistakes too. My purpose in highlighting these issues is not just to be critical, but to […]
The Disability Inclusion Triangle – Erik Kondo
The Disability Inclusion Triangle shows the synergistic elements required to create Inclusion for people with disabilities in society. Inclusion results from the existence of the three elements of Motivation, Means, and Opportunity which is driven by the collaborative efforts of Society and the Individuals with disabilities themselves. Motivation refers to the intention, the desire, the […]
What People with Spinal Cord Injury in Developing Countries Really Need – Erik Kondo
I think the quest to seek a cure for spinal cord injury (SCI) is a worthwhile cause. I highly support it. When the general public thinks of a cure for spinal cord injury, they think in terms of millions of wheelchair users around the world being able to walk again. In this case, walking provides […]